What are Quad Film Posters?
Quad film posters are a particular type of film poster which originates from the United Kingdom. They are landscape in appearance and measure thirty inches by forty inches, although some can be a little smaller in size, especially certain titles made for the London underground which are around two inches smaller on both sides. One particular example of this is the quad for Halloween.
In the early days of the Quad film poster (which is also known as the British Quad and UK Quad) they were a vertical thirty inches by forty inches, but hardly any of these posters have survived due to the paper shortage after World War II. Around 1941, the Quad poster started to be displayed horizontally and the slow phasing out of the vertical quads began.
Up until around 1980 printing companies like W.E.Berry, Stafford and co (later to be acquired by Lonsdale & Bartholomew in 1961) and Haycock Press Ltd used to fold their posters after they came off the press and these were then distributed to cinemas nationwide. Most posters after 1980 were still folded but there are a lot more examples of rolled posters from this era than before 1980. Rolled posters before 1980 are scarcer, however some do exist as they were kept back by employees of the printing firms, passed to studio executives and even given to the artists who created the posters.
It is extremely rare to find rolled posters previous to 1950 and I have only seen a few dozen of these in my twenty years of collecting.